The first step in optimizing any website is to get a professional SEO audit. Before you invest thousands of dollars in advanced SEO services like content marketing, get a complete SEO analysis to ensure that your website is really optimized to be the best that it can be. If you have been doing your own SEO, have an in-house SEO team, or hired an SEO agency to do link building and are having some doubts about what has been done or if it is working, a full website analysis is for you. All the on page factors that can boost or drop your search engine rankings will be analyzed to make sure your site is fully compliant Google’s Webmaster Guidelines as well as optimized using legitimate SEO best practices.
A professional SEO audit is the best way to find out what is working for you and what is working against you. This is what you want and need in order to succeed in organic search.